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Campaign

Alphastyle KUDU Campaign

Description
I collaborated with Alphastyle to animate and design motion graphics for their KUDU Jacket winter campaign. Working closely with the Chi Chan, Ivan (Creative Director 2017), I developed dynamic visuals for social media and digital platforms, ensuring the animation aligned with the brand's bold and modern aesthetic. This project allowed me to blend storytelling with fashion marketing, creating engaging promotional content.
Roles
Animator
Tools
Adobe Animate
Adobe After Effects
Adobe Premiere Pro
Procreate
Timeline
September – December 2024
Through two story iterations, I explored the KUDU universe. What magic means for the Kudies, where they live, and how they play.

The first animatic was built with full creative freedom, letting me explore the world openly. From that foundation, we refined the direction together, and the second version came from a much stronger place to brainstorm, each answer adding a layer to the narrative, turning a campaign into a world worth exploring.
Animatic version 1
Animatic version 2
KUDU ending rough draft
KUDU ending final
KUDU shine
[2026]